Keeping your brand safe from ‘Bootleggers’ / Counterfeiters, is so important because it helps to:
- Protect a company's image, reputation and overall value.
- Protect a company from losing revenue.
- Protect brand abuse.
- Protect against counterfeiters, copyright pirates, and other infringers.
- Protect consumers from buying cheap, inferior and sometimes dangerous products.
Brands register their trademarks with the IPO
In order to protect their rights, most major brands have an anti-counterfeit policy and utilise the services of a brand protection company or have in house brand protection managers, this is essential, albeit some do not treat this seriously, then they suffer with the fake merchandise everywhere, particularly as the brand grows.
Your brand is worth protecting - protecting your brand is important for the success of your business. When you register your brand with IPO then it is important you protect it.
Brand protection is affordable - brand protection solutions can secure revenue growth, increase profits, foster customer trust, ensure consumer safety and in the long run is cost effective.
Surelock’s Brand Protection Team are part of one of the oldest established Investigative and Security Consultancy companies in UK, consistently carrying out investigations and achieving some of the largest seizures of our clients’ counterfeits, also policing the internet worldwide for infringements
Affordable Brand Protection – because we work for a number of brands all with similar problems, we can offer an affordable package to look after all your needs, market surveillance, enforcement activities, authentication examinations, liaison with UKBF and online takedowns.
We are retained by some of the world’s most popular brands and are often in the news because of our successes, we have been doing this work for over 25 years, so we really do know what we are talking about.
Our enforcement team has been very busy this last month: -
- Multiple raids on retail outlets in Camden with trading standards officers from https://www.camden.gov.uk/
- Major screen print factory in Brent raided with trading standards officers from https://www.brent.gov.uk
- Prolific screen print factory in Manchester raided with officers from PIPCU - Police Intellectual Property Crime Unit - https://www.linkedin.com/posts/police-intellectual-property-crime-unit_a-27-year-old-man-has-received-a-conditional-activity-7364667766156468225-gvKn?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABx_DEBMBmi0mjpbwlqrTWKbB9yLm0fRfc
- Major boot fair / market in North Wales raided with trading standards officers from https://www.nationaltradingstandards.uk
- Major bank holiday market in Lancing raided with trading standards officers from https://www.westsussex.gov.uk
Surelock has been directly responsible for some of the biggest seizures of counterfeit designer wear, high end watches and perfumes ever seen in the UK, working with the authorities to take these sometimes-dangerous products off the streets and assisting in the prosecution of major criminal gangs.
Our online team works hard consistently policing numerous selling platforms, taking down 1000’s of infringing merchandise worldwide, particularly in the Far East and Asia.
Results like this only come about by being proactive, because of our dedication and a great deal of hard work by our brand protection team. Utilising the expertise of our Investigative surveillance and undercover operatives
We have worked for some brands who have had the most serious counterfeit problems and managed to get this under control with the help of the authorities, we consistently identify other brands with major counterfeit problems, but sadly the brands do not seem interested.
Collaboration with other members of https://www.a-cg.org is important, we are fortunate to have a very dedicated team of professionals, drawn from the Police, Trading Standards, HM Customs, Military and the Private Sector, backed up by experienced undercover and surveillance operatives, that’s why we can offer a service second to none.
We are consistently praised by our clients and the law firms acting on behalf of them in Civil Court actions, for our intelligence gathering and evidence - https://www.surelock.org/testimonial
So, if you are serious and looking for help with your brand protection, look no more, we will assist you to design an affordable anti-counterfeit strategy, police the internet and marketplace to keep your brand safe, then please do not hesitate to get in touch, we are always happy to talk and advise.
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