Brand Protection
5 Minute Read

What is Black Friday?

Written by
Ron Harrison
Published on
November 19, 2025

Friday 28 November is ‘BLACK FRIDAY’ the busiest online shopping day of the year worldwide, please be careful especially when shopping online.

Purchase scams happen when someone pays for goods or services – usually online, through a website or social media – but doesn’t receive them. They can be difficult to spot, with fraudsters often building realistic-looking websites, using genuine marketing images, but selling fake or non-existent products. You might come across deals that seem too good to be true, or which are for a limited time only. These are techniques fraudsters use to pressure you into making a payment quickly and without confirming the products exist.

If a deal looks too good to be true, then it probably is. If the price seems unrealistic or the seller is putting pressure on you to act immediately, then it’s likely a scam.

Be alert if the seller will only accept bank transfer as a way to pay. If they won’t allow payment by an established and secure payment method, such as a credit card, this is a red flag - https://www.surelock.org/services/fraud-investigations 

Shoppers who are looking to grab a bargain this Black Friday are being warned to take their time before buying - as not all "deals" are actually good value. 'There’s no such thing as a free lunch' - Black Friday shoppers told to be on scam alert as fraudsters prepare to capitalise on Christmas buying frenzy! https://www.independent.co.uk/news/uk/home-news/black-friday-2025-when-uk-scam-warning-b2861707.html 

New research found that only one in seven Black Friday deals offer a genuine discount. In fact, findings show that the majority of promotions are cheaper or the same price months before the sale day.

Christmas shoppers are being warned to remain on high alert over potential scams ahead of Black Friday on 28 November.

And research from the bank shows that almost nine in 10 Britons are relying on Black Friday to do some or all of their Christmas shopping this year, primarily due to the fact it is shortly after the November payday.

Almost half of Britons are planning to do their shopping online, leaving them more vulnerable to scammers, especially with so many different platforms offering deals.

With the average Briton expected to spend over £200 on shopping during Black Friday this year, Banks are urging shoppers to take extra care when purchasing online throughout the sales season.

Surelock has a dedicated team who deal with internet / social media infringements worldwide, who have taken down numerous bogus web sites and many thousands of online infringing marketplace listings for trademark and copyright infringements on behalf of our clients.

If you need help with your brands protection, please view our web site - https://www.surelock.org/services/brand-protection

Or give us a call to discuss on tele: 0333 6000 300 / email: info@surelock.org 

Share this post
Brand Protection
Ron Harrison
Managing Director

Contact Us Today to Find Out More

Currently the best way to contact us is via our main contact page. One of our staff will be in touch as soon as possible.

Stay Informed with Industry Updates

Subscribe to our newsletter for the latest news and updates based on the services we offer.

We will share our latest insights, offers as well as ways to help your business.

Sign Up to Stay Updated on Surelock
Thank you for subscribing!
Oops! Something went wrong. Please try again.