Brand Protection
5 Minute Read

WHAT IS BRAND PROTECTION 2026

Written by
Ron Harrison
Published on
April 23, 2026

Brand Protection is hard work, especially in this day and age, as it is directly linked to organised crime with vast amounts of money being made from the sale of counterfeit goods, the quality of which is quite exceptional, especially products originating from Turkey.

Surelock and several other proactive brand protection companies work tirelessly for our clients, collaborating on major investigations, in order to identify those responsible and seize the infringing items.

Keeping your brand safe from ‘Bootleggers’ / Counterfeiters, is so important because it helps to:

  • Protect a company's image, reputation and overall value.
  • Protect a company from losing revenue.
  • Protect brand abuse.
  • Protect against counterfeiters, copyright pirates, and other infringers.
  • Protect consumers from buying cheap, inferior and sometimes dangerous products.

Brands work hard promoting their products and they register their trademarks with the IPO – 

https://www.gov.uk/government/collections/intellectual-property-trade-marks in order to protect their rights, most major brands have an anti-counterfeit policy and utilise the services of a brand protection company or have in house brand protection managers, this is essential, albeit some do not treat this seriously, then they suffer with the fake merchandise everywhere, particularly as the brand grows.

Your brand is worth protecting

protecting your brand is important for the success of your business. When you register your brand with IPO then it is important you protect it.

Brand protection is affordable

brand protection solutions can secure revenue growth, increase profits, foster customer trust, ensure consumer safety and in the long run is cost effective.

Surelock’s Brand Protection Team

are part of one of the oldest established Investigative and Security Consultancy companies in UK – www.surelock.org consistently carrying out investigations and achieving some of the largest seizures ever in UK of our clients’ counterfeits, also policing the internet worldwide for infringements - https://www.surelock.org/services/brand-protection 

Affordable Brand Protection

because we work for a number of brands all with similar problems, we can offer an affordable package to look after all your needs, market surveillance, enforcement activities, authentication examinations, close working relationship with the authorities, liaison with UKBF and online takedowns.

We are retained by some of the world’s most popular brands and are often in the news because of our successes, we have been doing this work for over 25 years, so we really do know what we are talking about.

Surelock has been directly responsible for some of the biggest seizures of counterfeit designer wear, high end watches and perfumes ever seen in the UK, working with the authorities to take these sometimes-dangerous products off the streets and assisting in the prosecution of major criminal gangs. 

Criminal Convictions

are frequent, here is a very recent one following a covert operation by the Surelock team, identifying a sophisticated counterfeit operation – 

https://www.bristolpost.co.uk/news/local-news/weston-super-mare-man-sold-10920999 

Our online team

works hard consistently policing numerous selling platforms, taking down 1000’s of infringing merchandise worldwide, particularly in the Far East and Asia.

Results like this only come about by being proactive, because of our dedication and a great deal of hard work by our brand protection team. Uniquely utilising the expertise of our surveillance and undercover operatives - https://www.surelock.org/surveillance-services/investigative-surveillance 

We have worked for some brands who have had the most serious counterfeit problems and managed to get this under control with the help of the authorities, we consistently identify other brands with major counterfeit problems, but sadly the brands do not seem interested, no brand is too big to learn!

Collaboration with other members of  https://www.a-cg.org is important, we are fortunate to have a very dedicated team of professionals, drawn from the Police, Trading Standards, HM Customs, Military and the Private Sector, backed up by experienced undercover and surveillance operatives, that’s why we can offer a service second to none.

We are consistently praised by our clients and the law firms acting on behalf of them in Civil Court actions, for our intelligence gathering and evidence - https://www.surelock.org/testimonial 

So, if you are serious and looking for help with your brand protection, look no more, we will assist you to design an affordable anti-counterfeit strategy, police the internet and marketplace to keep your brand safe, then please do not hesitate to get in touch, we are always happy to talk and advise.

https://www.surelock.org/contact-us 

Share this post
Brand Protection
Ron Harrison
Managing Director

Contact Us Today to Find Out More

Currently the best way to contact us is via our main contact page. One of our staff will be in touch as soon as possible.

Stay Informed with Industry Updates

Subscribe to our newsletter for the latest news and updates based on the services we offer.

We will share our latest insights, offers as well as ways to help your business.

Sign Up to Stay Updated on Surelock
Thank you for subscribing!
Oops! Something went wrong. Please try again.