Brand protection is the process of safeguarding a company's intellectual property (IP) from those who may try to profit from it illegally. This includes protecting a company's trademarks, domain names, design marks, copyrights and patents both online and in the marketplace.
Brand protection is important because it helps to:
- Protect a company's image, reputation and overall value.
- Protest a company from losing revenue.
- Protect brand abuse.
- Protect against counterfeiters, copyright pirates, and other infringers.
Your brand is worth protecting
protecting your brand is important for the success of your business. When you register your brand with IPO then it is important you protect it.
Brand protection is affordable
brand protection solutions can secure revenue growth, increase profits, foster customer trust, ensure consumer safety and in the long run is cost effective. We advise on a brand protection strategy and then diligently help to protect it and bring infringers to justice.
Surelock’s Brand Protection Team
We are one of the oldest established Investigative and Security Consultancy companies in the UK, with over 25 years’ experience. Consistently carrying out investigations and achieving some of the largest seizures of our clients’ counterfeits, also policing the internet worldwide for infringements, taking down 1000’s of illegal sites every month.
We work alongside officers from UK Border Force in having infringing items stopped and the port of entry, and destroyed
Our extremely dedicated team of experienced investigators, surveillance and undercover operatives that work tirelessly for our clients.
We are retained by some of the world’s most popular brands and are often in the news because of our successes, we have been doing this work for over 20 years, so we really do know what we are talking about when it comes to brand protection
The Anti-Counterfeiting Group (ACG)
our membership of the ACG is so important for us, we often gather intelligence, to facilitate major enforcements, which other members benefit from, with collaborative raids all over the UK. ACG represents more than 3,000 brands affected by this influx of fakes into the UK and delivers an international network of information, advice and contacts on all aspects of IP protection. Working with Government and law enforcement agencies since 1980, ACG is focused on providing an effective and sustained response to counterfeiting, working together in partnership - https://www.a-cg.org
Some of the biggest seizures ever in the UK during recent years, we have been directly responsible for some of the biggest seizures of counterfeit designer wear, high-end watches and perfumes ever seen in the UK, working with the authorities to take these sometimes-dangerous products off the streets and assisting in the prosecution of major criminal gangs. These successes are achieved by hard work, gathering intelligence and utilising our professional surveillance teams and undercover operatives to supply the best possible evidence
Sometimes the brands do not fully appreciate the hard work that goes into achieving such massive seizures, they are very much restrained by budgets and want results on the cheap, this does not work. These infringers are not just sellers in the marketplace, they are organised counterfeiters / criminals, manufacturing, importing and distributing the fakes, part of organised crime groups, working internationally, that literally make millions from their wrong doings.
These results only come about by being proactive, because of the dedication and a great deal of hard work by our brand protection team, we don’t just sit in our office waiting for the authorities to call us.
We have worked for some brands who have had the most serious counterfeit problems and managed to get this under control with the help of the authorities.
We are fortunate to have a very dedicated team of professionals, drawn from the Police, Trading Standards, HM Customs, Military and the Private Sector, backed up by experienced undercover and surveillance operatives, that’s why we can offer a service second to none.
Our thanks go out to the authorities we work with, Intellectual Property Office (IPO), City of London Police Intellectual Property Crime Unit (PIPCU), Trading Standards all over the UK and UK Border Force, who without their help none of our successes would have happened
So, if you are serious and looking for help with your brand protection, look no more, we will assist you to design an affordable anti-counterfeit strategy, police the internet and marketplace to keep your brand safe.
If you need help building a brand protection strategy for your business or with proactive investigations to help stop counterfeits, then please do not hesitate to get in touch, we are always happy to talk and advise.
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