Surelock Black Friday
Surelock are pro-active members of the Anti-Counterfeiting Group (ACG) – https://www.a-cg.org
It’s BLACK FRIDAY please be careful especially when shopping online…
Shoppers who are looking to grab a bargain this Black Friday are being warned to take their time before buying – as not all “deals” are actually good value. ‘There’s no such thing as a free lunch’ – Black Friday shoppers told to be on scam alert as fraudsters prepare to capitalise on Christmas buying frenzy.
New research from consumer expert Which? found that only one in seven Black Friday deals offer a genuine discount. In fact, findings show that the majority of promotions are cheaper or the same price months before the sale day.
Christmas shoppers are being warned to remain on high alert over potential scams ahead of Black Friday on 25 November.
The number of reported purchase scams rose by 34 per cent immediately after Black Friday and Cyber Monday last year, according to Barclays Bank data, with an average of £1,072 lost to scammers.
And research from the bank shows that almost nine in 10 Britons are relying on Black Friday to do some or all of their Christmas shopping this year. Almost half of Britons are planning to do their shopping online, leaving them more vulnerable to scammers.
Barclays data shows that the proportion of scams taking place on tech platforms, including auction sites, social media and dating apps, has increased by 71 per cent since the beginning of 2021.
Currently more than three quarters of all scams take place on these platforms, compared to less than half at the beginning of 2021.
With the average Briton expected to spend over £200 on shopping during Black Friday this year, Barclays is urging shoppers to take extra care when purchasing online throughout the sales season.
Which? is urging customers to carefully consider whether items are worth buying and that the “discounted” price offers an actual deal.
Surelock has a dedicated team who deal with internet / social media infringements worldwide, who have taken down numerous bogus web sites and many thousands of online marketplace listings for trademark and copyright infringements.
If you need help with your brands protection, please view our web site https://www.surelock.org/services/brand-protection
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