Surelock – Brand Protection Mothers Day

17 Mar

Surelock – Brand Protection Mothers Day

We all like to treat our Mums on Mother’s Day 19 March and buy her something nice but be careful where you shop.

fake real

Trading Standards are warning people in the market for a Mother’s Day gift about the risk of buying counterfeit goods.

Counterfeiters often mimic popular brands and create counterfeit products which are similar in appearance but lack the quality and safety standards of the original product, particularly on imports coming into UK from China and Turkey. They often sell their products at lower prices to attract unsuspecting consumers. These goods can be offered to people online, on social media, at car boot sales, local markets and in retail outlets, especially in your local shopping center.

Nobody wants their Mother’s Day spoiled by substandard goods that could harm them or leave them out of pocket, so it’s always worth looking out for those tell-tale signs. Be aware of cheap prices, take note of where the product is being sold and pay attention to the packaging and labelling of the items, it is easy to compare with the genuine products online.

perfume bottle

Fakes such as perfumes, toiletries, candles or jewellery can be hard to detect but asking yourself some simple questions can keep you safe.  We always say that if something is too good to be true, it usually is.

This is particularly important for Mother’s Day as many children will be buying presents.

To avoid counterfeit gifts, you should:

  • Shop from reputable retailers: Buying gifts from reputable retailers and online marketplaces can help ensure that you’re purchasing genuine products.
  • Be cautious of online ads and promotions: Scammers often use online ads and promotions to lure consumers into buying counterfeit products. Be cautious of ads that promise big discounts or unrealistic savings.
  • Double check the packaging and labelling: Look for any signs of poor quality, such as misspellings, incorrect logos, or low-quality printing. Genuine products will have consistent labelling and packaging.
  • Compare prices: If a product is being sold at a much lower price than usual, it may be a counterfeit. Be wary of deals that seem too good to be true.
  • Examine the product: Counterfeit products may have a different weight, texture, or smell than the original product. If the product doesn’t feel or look right, it may be a fake.

Surelock are specialists in Brand Protection and protect our client’s intellectual property rights, conducting numerous online take downs and working with the authorities on enforcement actions and prosecutions – take a look at our brand protection services –